So what is Loupe?

Loupe aims to break new ground to join London’s £42bn a-year creative industries market, and plans to create an experiential destination in the heart of London’s heritage rich Jewellery Quarter, connecting skilled artisans, and discerning consumers who share an appreciation for creativity, craft and unique design.

The Idea

Loupe aims to make creativity accessible to all, and be the one-stop, go-to global destination for creativity, craft and unique design. A vision underpinned by two growing UK industries; Creative - predicted to grow to £150bn GVA by 2023, and Leisure and Recreation - predicted to grow to £141bn revenue by 2022.

Retail is taking a new direction. Millennials are pushing a growing ‘experience’ economy and Gen Z are preferring experience over product purchases. Loupe aims to build on this, creating a visitor destination offering creative making experiences. We are now seeing a craft explosion with at least 10m people taking part in weekly craft activity. Moreover, with 54% of the UK using craft to relax and 28% to improve mental health, Loupe aims to provide valuable space for people to escape busy lives.

Our team strives to celebrate Hatton Garden’s heritage, promote UK design & protect craft skills by offering business support & workspace to artisans and future talent. With 80% of consumers preferring independent brands, Loupe will sell their products to consumers mindful of sustainable purchases & attracted to UK products. As the Council complete final checks, we aim to move to the Hatton Garden premise soon.

Funds will contribute to a creative utilitarian immersive space, and an interactive website with integrated social channels providing a joined-up physical & digital journey.

  • UK Creative Industries worth £92bn GVA, £150bn growth forecast by 2023

  • 78% of Millennials would choose experience over product purchases

  • Number of people buying craft in England has increased from 6.9m in 2006 to 31.6m in 2020

  • 1000sqf high demand Camden Council shop secured on 10-year lease 

Interior design vision

The ground floor

Multipurpose use space for retail, jewellery demonstrations, jewellery making workshops, presentations, private view and social events.

​The basement

Fully equipped co-working jewellery workshop for nine professional artisans 

A multipurpose ground floor space

Retail space

Presentation space 

Jewellery making experience space 

Private view and social space 

Professional co-working space
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